Augmented reality is not for n00bs

So Google launched their project Glass last week and as expected, we’re already having our first parody clips flying-in from everywhere on the Interwebs. The first one was a Windows style parody augmented reality mashup: The second and most recent one it’s all about what can go wrong with people multitasking on the street: Of [...]

30 day challenge: Juice Reboot

After a well deserved Christmas and New Year break with my family in Europe, I’m back in Brazil. I arrived on the 22nd of January, and right away I decided to go on a 30 day challenge, a juice reboot. While I was in Europe, my business partner told me about this new juice diet [...]

Google: I will miss you

Today was my last day at Google. It has now been 5 years and 5 months since I first joined the company. As a Portuguese guy used to Sun, beach and an extraordinary gastronomic culture, moving to Ireland was a tough decision, but at the same time the smartest I ever made. Joining Google in [...]

The next update deserves a video

How to handle desktop and mobile users

This post has been updated at the bottom. This seems to be a recurring topic that somehow just doesn’t want to settle, and since I recently did a presentation on this topic I thought it would be nice to highlight this particular step. Just before I headed up to ExpOn in São Paulo last month. [...]

Search Engine Optimization

For around 5 years now I’ve been an assiduous observer of the Search Engine Optimization community, since my early days in Google I follow so many resources. Every day I swim across my oversubscribed feed reader looking for news about the tech and search world, and eventually end up reading something really smart… I usually skip about 90% [...]

Why doesn’t Google provide SEO certification?

This is a post I initally pusblished in Portuguese way back in 2008, but I think it’s useful to have it in English as well since I’ve noticed some buzz about it on Twitter and some blogs I  follow. But before I start let me get this out of the way: this is my personal [...]

Free SEO Tools

As a webmaster, which tools should I use for SEO? A question that I get frequently every time I attend a conference and people approach me for a quick chat. To make everyone’s life easier, I decided to put together a collection of free tools that I can safely recommend in a blog post. The [...]