After a well deserved Christmas and New Year break with my family in Europe, I’m back in Brazil. I arrived on the 22nd of January, and right away I decided to go on a 30 day challenge, a juice reboot. While I was in Europe, my business partner told me about this new juice diet [...]
Google: I will miss you
Today was my last day at Google. It has now been 5 years and 5 months since I first joined the company. As a Portuguese guy used to Sun, beach and an extraordinary gastronomic culture, moving to Ireland was a tough decision, but at the same time the smartest I ever made. Joining Google in [...]
The next update deserves a video
How to handle desktop and mobile users
This seems to be a recurring topic that somehow just doesn’t want to settle, and since I recently did a presentation on this topic I thought it would be nice to highlight this particular step. Just before I headed up to ExpOn in São Paulo last month. I spent some time trying to put together [...]
Search Engine Optimization
For around 5 years now I’ve been an assiduous observer of the Search Engine Optimization community, since my early days in Google I follow so many resources. Every day I swim across my oversubscribed feed reader looking for news about the tech and search world, and eventually end up reading something really smart… I usually skip about 90% [...]
Why doesn’t Google provide SEO certification?
This is a post I initally pusblished in Portuguese way back in 2008, but I think it’s useful to have it in English as well since I’ve noticed some buzz about it on Twitter and some blogs I follow. But before I start let me get this out of the way: this is my personal [...]
Free SEO Tools
As a webmaster, which tools should I use for SEO? A question that I get frequently every time I attend a conference and people approach me for a quick chat. To make everyone’s life easier, I decided to put together a collection of free tools that I can safely recommend in a blog post. The [...]
Why people see SEO as “dark magic”
It’s usually of common practice to misinterpret something that you don’t have a fair level of knowledge to understand. It is something implicit in the human nature, the bias to focus on the negative side of things before we even consider the positive side. I remember when I got my first job at a Design [...]