Although SEO is an area with multiple ideologies in parallel, there is a distorted perception of which problems can be fixed with SEO and which can’t. For any business to exist, it’s necessary to have someone who seeks a product, good or service, and someone who provides that product, good or service. Everything tends to […]
What is SEO? SEO (acronym for Search Engine Optimization) is a set of tactics that usually fit within the Digital Marketing strategy; using principles of Information Architecture, Web Accessibility, Usability and User Experience. It aims to make sites more friendly, relevant and accessible for both users and search engines. This experience when optimized, usually results in improved ranking of a website in organic search results.
To illustrate SEO, this category contains posts that discuss the optimization for search engines (SEO) in a more specific way, but always from a holistic point of view.
On a weekly basis, I try to brainstorm with every team I manage. We sit in a room, and we just discuss. Last week, I raised a question: what would a list of the 10 principles of good SEO look like? Brainstorming is a healthy exercise. Either to solve a problem, or to catch up […]
URL structure is the cornerstone of every website. It often dictates how long a website is usable and able to sustain itself through time. As SEOs, always concerned with search engines, we care about this. Perenniality is what we aim at… Or at least, we should. Every once in a while, webmasters, SEOs and website […]
It’s a misconception to assume that the size of a company determines when you need to think about SEO. Knowing the right timing to invest in SEO might be what dictates success or failure of your online presence, and ultimately your business It’s when the time comes to think about a website, that most business […]
Why the model of “pay for performance SEO” (contrary to what many would believe) isn’t really fair. And how it fosters — even if unintentionally — a lack of commitment on both sides. “Do you work SEO as pay-for-performance? We think it would be a good idea because everyone wins” — Every now and then, […]
It amazes me how much SEOs like to show-off. Entering ego wars and, ultimately, end up making fools of themselves. I want to believe we can all do better! From time to time the industry fires up in a heated jibber jabber filling Twitter with drama, hate and all-you-can-eat ranting. Usually the reason is that […]
Digital marketers always talk about content. How good is to have useful content, and how any website can benefit from it. Then, we go on, and fill e-commerce websites with quasi encyclopaedic text no one wants to read. Since I last wrote here, a lot of stuff changed in the search market… It’s funny how […]
This questionnaire was initially published on the Search Quality Alliance site, and later moved here to my personal blog. Some time ago we received a request to answer some SEO related questions from a few users at the Romanian SEOPedia forum. We happily agreed to the challenge and did our best in helping them with […]