The Search Quality Alliance was a non-profit organization founded by a group of former Google employees from the Search Quality team. This team is responsible for the non-paid search in order to provide the best search results for Google’s users. Each member brings individuals strengths to the team on a functional level and from their own international knowledge.
Search Quality Alliance as a formal and active organization has been closed as of March 2014, but its members still collaborate actively and in an informal way.
Search Quality Alliance founding members
Search Quality Alliance (SQA) initial team was composed by former Googlers that aimed at helping non-profit organizations in their marketing efforts, while sharing localized market expertise internationally.