Answering some of the most burning questions around the upcoming Google Mobile Friendly update. Some already called it the Mobilegeddon!
Probably by now everyone is familiar with Google’s Mobile-Friendly algo update that was announced for April 21st… I hope! If not, I recommend you read the initial post published in February.
As it’s normal in the Digital Marketing world, there is always information that ends up being completely distorted and misinterpreted. In order to clarify much of this misinformation, I leave here some answers to frequently asked questions:
1. What will the update affect in search? Maps? Images?
The update will affect only the classic 10 blue links.
2. Do responsive (RWD) sites have some sort of special treatment over other friendly models for mobile?
No. Responsive websites have no benefits over app-indexing, adaptive mobile sites or mobile dynamic-serving in Google’s rankings.
3. For what kind of searches will my website be affected?
Only for searches that are not related to your brand. For example, if your brand is apis3 and you rank for mobile queries like [digital marketing] and [digital marketing apis3], after April 21st, if your site is not ready, it will likely no longer appear for searches that don’t include the brand name — ON MOBILE ONLY!
4. Will the update affect entire websites or just individual pages?
The update will affect individual URLs only. If a site has three pages and only one of them is not mobile friendly, the other two will not be affected.
5. Sites that are not mobile-friendly, but that have enabled app-indexing will be affected?
No, but only for logged in users who have installed the corresponding application.
6. Search on tablets will also be affected?
No. Google does not classify Tablets as mobile devices, the change will only occur for searches on Smartphones.
8. External resources like Facebook buttons, Twitter, Google+, Google Analytics, etc. Are usually blocked in robots.txt file on their respective domains. Can this affect the indexing of pages where these buttons were placed?
No. Google knows that there are many elements that rely on external resources, which are outside of webmasters reach, this is taken into consideration. This is something that will not affect your site negatively.
9. If I launch my mobile-friendly site on April 21st, will I escape this update?
Unless Google crawls and process exclusively your site by April 21st, no!
Make sure that between the launch day of your mobile-friendly website and April 21st, there is enough time for Google to analyze and crawl your site. After the launch day, individual URLs will be evaluated as they are crawled and analyzed.
10. Will Google make a separate index for Mobile?
According to some sources, yes. A separate index for classic featured phones already existed in the past, which of course was discontinued due to the disappearance of such devices.
Some extra mobile recommendations
- Make sure you are not blocking CSS and JS files required for the partial or complete rendering of the site;
- GET RID of interstitial pages that ask users to download applications or sign-up for mailing lists;
Hope it helps someone.