On a weekly basis, I try to brainstorm with every team I manage. We sit in a room, and we just discuss. Last week, I raised a question: what would a list of the 10 principles of good SEO look like?
Brainstorming is a healthy exercise. Either to solve a problem, or to catch up on trends and advance knowledge in SEO (or any other area, honestly). Specifically, we brainstorm on how we can improve our services and, overall, how to do a better work. It’s important for us, as professionals, to evolve and avoid stagnation.
A few days ago, I brought a subject to discussion, seeking to answer a curious question: If we had 10 basic principles to follow in SEO, what would they look like?
My list of the 10 principles of good SEO
Very much like the 10 principles of good Design, the principles of a good SEO are meant to work as goals. We try to look at them as a target that every professional should aim at:
- It’s composed of an objective, a strategy and tactics: Seamlessly aligns with the Digital Marketing strategy;
- It’s strongly aligned with Information Architecture, Usability and Web Accessibility: Does not break user experience or frustrate users;
- Solves a need or a problem. Either technical or qualitative: SEO should not be an end in itself. Always aim to solve a business problem, or need, without missing the real source of the issue;
- It’s data-driven: Embraces testing. Avoids faith and vanity metrics;
- Takes in consideration humans and machines: Caters needs of access equally to both machines and humans;
- Pursues creativity, logics and efficiency: Seeks new opportunities with creative solutions. Without compromising effectiveness and simplicity;
- Can be replicated with an acceptable level of confidence: Considering necessary changes, the same approach can be applied to similar problems;
- Follows search engines guidelines. Even if with discretion: Infringing on search engines’ quality guidelines, even unintentionally, can be seriously detrimental;
- Doesn’t spam: It doesn’t foster a dirty or bloated ecosystem.
- It’s long lasting: Avoids being a temporary patch, disconnected from the website design and business values.
I created this list to cater a personal need. You are free adopt it, or to ignore it on your own. Thoughts and contributions to improve it are welcome.
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