ASO Consulting focuses on App Store Optimisation (ASO) — Both the App Store (Apple) and the Play Store (Google). The search engines in the stores differ substantially from classic search engines, like Google or Bing, so it’s necessary to think of a specific, tailored approach. No one wants to develop an App, and later realise it’s not being found organically by users.
If you’re looking for a long-term ASO consulting service, provided by a professional at the forefront of ASO, PWA/PWAMP, Deep Linking and App Indexing, Get in Touch
For an ASO project to succeed, one needs to understand the main purpose (or goals) of an App. For example, loyalty follows a different path than content discovery, or convenience. So, in the most basic premise, what your application is as a product, needs to be aligned with users’ search expectations.
Does ASO Consulting contemplate implementation?
ASO is usually a hands-on job. There are those who prefer a consulting model, and those who expect the implementation directly in the stores. It’s important to understand this need during the business proposal.
Note: Even if all recommendations are followed, it’s impossible to guarantee results. Search engines have complete control over all ranking processes in their stores.
The ASO consulting service is provided through apis3. The Digital Marketing agency where I am a managing partner and director of optimisation and development.