Widely known as CRO, Conversion Optimisation aims at increasing the conversion rate of users who visit your site. The CRO service consists of a set of analysis and tests, in order to make your site more usable and attractive to your target audience.
If you hired some optimisation consultation services or made improvements on your site, but you did not think about CRO, we can help, Get in Touch
A CRO service is based not only on data, but also on Usability principles. From A/B and multivariate tests, to heat maps and behaviour of personas on your site. It’s important to understand what your users are seeing and where they are clicking.
But, isn’t CRO included in SEO?
Not always… A qualified SEO professional will know how to guide you with regard to CRO testing. However, most SEO professionals on the market focus only on technical issues. Few will have the necessary knowledge in Usability needed to make suggestions and improvements.
Note: Even if all recommendations are followed, it’s impossible to guarantee results. Search engines have complete control over all processes of crawling, indexing and ranking.
The CRO service is provided through apis3. The Digital Marketing agency where I am a managing partner and director of optimisation and development.