Video Optimisation (VSEO) and YouTube Channel optimisation follows a similar approach to ASO. The optimisation is done within a platform controlled by Google and YouTube that, necessarily, limits the process to an on-page approach and in line with the guidelines of the platform.
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Video Optimisation is usually a hands-on work. There are those who prefer a consulting model, and those who expect implementation directly on the platform. After analysis of the channel, videos and playlists, a plan of action is drawn up in line with the business objectives and market opportunities.
What about YouTube channel optimisation?
Parallel to increased views and video consumption, the brand channel has become increasingly important to complement a content marketing strategy. Not only is important the optimisation of videos, but also the optimisation of channels and its playlists.
Note: Even if all recommendations are followed, it’s impossible to guarantee results. Search engines have complete control over all processes of crawling, indexing and ranking.
The Video and Channel Optimisation service is provided through apis3. The Digital Marketing agency where I am a managing partner and director of optimisation and development.